Some Mistakes in Business Startup
Posted on January 31, 2011 with Comments Off
The curve showing the decrease in income will make a beginner feel shrunken business, especially if they occur in the first year. Know that there will always be like that. However, in order not to lose badly, know the mistakes that commonly occur. Here are 7 most common mistakes made businessman beginners and some suggestions for avoiding these errors from Joana L. Krotz, author of Microsoft Small Business Kit:
1. Short on map
Always touted for entrepreneurs who want to start a business to fill themselves with fuel “passion / passion” so that no quitter. But honestly, you do not just need fuel to move it, you need a plan!
Take time to investigate the market and target customers, competition, and other things. Focus yourself to answer the question: “How do you generate revenue from this business?”
Take the case; you open a DVD rental store because the location is somewhat backed into a corner, you concentrate to be seen by others. Trying to enliven the exterior and interior decoration to be seen and you were sucked into capital there. As a result, the films you have not had a good inventory. As a result, those customers who have already succeeded in entering, exiting with a disappointed, you did not manage to get revenue. The lesson to be taken is the careful planning from the beginning and focus. Do not act desperate if there is no clear planning.
2. Selling below market price
“Many entrepreneurs assess own goods or placing price is too cheap,” said Linda Hollander, author of Bags to Riches. That is, this will make them always worrying about money. Every time they get the order, no sense of fun, because prices are set too low and no benefits.
Before the price lists, perform calculations. Calculate the fixed expenses and expenditures at any time. Perform market research and competitor price value. Calculated margins you need to get the required benefits.
3. Starting a business just to try it
Most entrepreneurs just see the big picture; type of visionary, risk taker, challenge seeker. Increasingly faced with the challenge, the more excited they are. Not infrequently, this type of looking for trouble in order to find new challenges and feel more energized.
“Entrepreneur who is tired is one of the murder weapon hidden in a small company that looks healthy,” said Ralph Warner, author of How to Run a Thriving Business. The purpose for doing business is to print money. Do not try to take the risk just to get amusement. You are endangering the whole company and the people in it.
4. Not the slightest understanding of marketing
Rarely do people who are just starting a business plan or prepare a budget for marketing. Generally, these new business owners think that marketing is not necessary expenditure. Or, worse, make similarity marketing with sales.
“Marketing should be thinking about future sales. While sales have to think about how many sales that happened today, “explained Rob Gelphman, who runs a marketing communications company in San Jose, California. Fundamental problems are the lack of experience in the sales cycle process. Starter businesses usually hire salespeople first. Ideally, hire someone who can help plan the project and compile step forward, just sent its sales to sell.
5. Boss is not equal to a friend
At the beginning of the opening of business, everyone seems to work 3-4 positions at once. It seems no need to worry about flow management. “When starting a business, the process was created by accident,” says Jay Arthur, author of Six Sigma Simplified Training. Settlement of the problem usually occurs using reason and feeling alone. The company evolved through trial and error. However, at some point, the ability to solve complicated problems start is needed. Because there are no standard operating procedure, and the workload was not balanced, over time is difficult for employees to work in a place like that. What can be done is to take action and make a specific procedure to solve the problem, or designate subordinates to run it.
Create a manual of rules that define the division of labor, about the dismissal, staffing, appraisal, leave, compensation, promotion, and others.
6. Wasting capital
Most new business owners not to plan their financial needs, generally, the new owners spend money on goods that are less needed, such as furniture, technology and office goods, or hiring too many experts or executives than needed. Keep in mind that there are rarely customers who pay obligations on time as well. So, even though sales managed to close the deal, the payment could have happened lately. It would be better if you have an accountant who can perform the analysis.
7. Lost loved ones take into account
Starter takes 80-100 hours per week to work on building his company. They will need someone who can push them. “It is required that couples have time, commitment, patience, and willing to sacrifice income for these relationships can be eternal,” explained Victor Sim, a lawyer at Squire, Sanders & Dempsey.
You must commit to keep watching them as well. Do not let the launch of your company actually hurt the people you care about.
Category: Business Tips




